Acquiring clients is of course the primary need for any business. A self employed blind audio producer must determine where those clients are, who they are, and how much they will be willing to pay for audio production services.

Once you have determined your strengths, skills, and interests, you have a starting point to begin planning your marketing strategy. You can choose to focus on production projects in any of several categories of work: radio, industrial video, artist demos, record labels, live stage productions, business voicemail, airline passenger programming, television, film, internet, etc.
Some potential clients could include:

• Musicians and voice over artists
  
• Radio Stations
  
• Mid-size and large businesses
  
• Independent record labels
  
• Television producers
  

Once your target customer has been identified, then a sound marketing strategy must be developed to attract the targetted customer to your services.

Audio producers who aim for conventional employment in a recording studio or with a production company save themselves the difficulties in designing such plans. Instead, applicants for audio production engineer positions need to know their local recording industry. Know who the players are. Network through local colleges and universities, local radio stations, and ad agencies. Understand who is serving the lower budget customers and who is serving the higher budget customers. Know which companies are using which technology. MOst of all, be easy to get along with. Become good at making friends, being loyal, and trustworthy.

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START GUIDE

IDENTIFY YOUR STRENGTHS

EMPLOYMENT

DEVELOP A PLAN

PROPOSALS FOR FUNDS

SOURCES FOR FUNDS

SYSTEM COMPONENTS

PACKAGING YOUR SERVICES

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